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Quote or paraphrase precisely. Who claims this?
Record the original URL, author, publication date and access date.
Who can use it, in which region, plan or version?
Inputs, setup, tools, time, human corrections and failures.
What was measured before? Are conditions comparable?
What would change your conclusion? Attribution is not proof of causation.
Limit time, cost and data exposure. Define success before testing.
State your decision and reason; set a date to revisit.